Accomplished entrepreneur with expertise in marketing & event management
Creativity with purpose is the drive of my work. Each assignment is driven by a meaningful intent to create a positive impact in the lives of others, both directly and indirectly.
I believe that intentionality and impact are inseparable, guiding every decision I make and creation I bring to life. Together, they shape a journey that is both fulfilling and purposeful.
ABOUT
Personal, Professional and Entrepreneurial
I was born and raised in Jakarta, Indonesia. My grandfather and dad was small business owners, which sparked my passion for creativity and connection. My professional path has taken me from internships at Hollywood Public Relations agencies to a Marketing Manager role at an International trade foreign government agency in Los Angeles, and ultimately to founding my own fashion accessories brand, EVERINA. Now, as I embrace motherhood with the arrival of my sweet daughter in 2024, I'm excited to leverage the valuable skills I've gained during this time with the right company.
BRANDS & EVENTS
previous partners
MY EXPERTISE
SALES
From strategic planning to execution, my marketing are are tailored to enhance brand's visibility and engagement locally and internationally. For me, sales, marketing and branding works hand in hand. It is identity - crucial aspect to differentiate from others. Branding create a sense of connection and loyalty with customers. I've worked on projects from promoting coffee, furniture, CPG, to fashion products.
Public Relations
My public relations work focus on crafting compelling narratives and building strong media relationships to elevate brand's presence as well as making a great impact for customers and respected industry. I've assisted Hollywood celebrity stylist for red carpet looks, collaborated with influencers, to being reached out by British Vogue and VOA for stories.
Events Management
Event marketing is a key strategy to increase brand exposure and, ultimately, sales. I work on across industries event management and ensure consistent brand representation and impactful market positioning. Previous events i worked on are fashion shows, retail pop ups, coffee cuppings, movie screenings, buyers cocktail nights to cultural festivals.
