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Sales Projects
A selection of my work to elevate branding and increase sales from Indonesia's Trade, CPG, Handbags to Furniture.
Furniture Shows: Las Vegas Market & Hawaii Hospitality Show
LVM
Summer Fancy Food Show
Indonesia Pavilion during the prestigious Summer Fancy Food Show. Our display featured the finest CPG and specialty food products from Indonesia, highlighting the country's culinary excellence. Join us as we continue to promote and celebrate the diverse flavors of Indonesia on a global stage.
World Tea Expo
Indonesian Pavilion at the 2016 & 2017 World Tea Expo at the Las Vegas Convention Center. WTE is America's most prominent specialty tea trade show with activations such as booths, seminars, tastings, and buyers night!
Explore Indonesia x West Elm
A series of promotional pop up events at West Elm store Downtown Los Angeles, showcasing Indonesia's CPG and fashion products as well as cultural performances such as balinese dance.
Supported by Indonesian Consulate Los Angeles
Sponsored by Indonesian Trade Promotion Center Los Angeles and Indonesian Women Alliance.
November 2018
Everina Pop Up
- showcasing Indonesia's sustainable and artisan made handbags
June 2019
Explore Indonesia
- talk show on mental health by a therapist
- wardrobe styling workshop by a fashion stylist
- Indonesian food cooking demo
- Balinese dance workshop
- fashion show
- pop up marketplace of coffee, plants, apparel and handbags
July 2021
Indonesian Women Alliance Pop Up
- Yoga
- fireside chat
- food truck
- Womenpreneurs pop up
Supported by Indonesian Consulate Los Angeles
Sponsored by Indonesian Trade Promotion Center Los Angeles and Indonesian Women Alliance.
November 2018
Everina Pop Up
- showcasing Indonesia's sustainable and artisan made handbags
June 2019
Explore Indonesia
- talk show on mental health by a therapist
- wardrobe styling workshop by a fashion stylist
- Indonesian food cooking demo
- Balinese dance workshop
- fashion show
- pop up marketplace of coffee, plants, apparel and handbags
July 2021
Indonesian Women Alliance Pop Up
- Yoga
- fireside chat
- food truck
- Womenpreneurs pop up
Indonesia: SCAA Portrait Country
A massive exposure for Indonesia at the most prominent specialty coffee trade show in America. Indonesia was the Portrait Country at the 2016 Specialty Coffee Expo in Atlanta and multiple activations was done throughout the 3 days of expo. This was such an honor and a pinnacle for Indonesia's specialty coffee awareness in America and among key industry professionals.
Branding activities are as follows:
- Special tag line to use all across platforms: "Home of the World's Finest Coffee"
- Lecture Series; Coffee plantation owners and farmers gave lectures on specific specialty coffee / cultivation subjects, samples of Indonesian coffee CPG products for attendees
- Open Coffee Bar: complimentary espresso to showcase various Indonesian coffee, used branded "Home of the
World's Finest Coffee" cup
- Coffee Cupping: Q graders and industry professionals get to taste the coffee from exhibitors
- Produce promotion video: interview with America's Specialty Coffee legend, Lead Roasters, Brand CEO, Caffe Managers and green coffee Buyers.
- Opening Ceremony; live traditional music & dance performance and Indonesian signature culinary
Branding activities are as follows:
- Special tag line to use all across platforms: "Home of the World's Finest Coffee"
- Lecture Series; Coffee plantation owners and farmers gave lectures on specific specialty coffee / cultivation subjects, samples of Indonesian coffee CPG products for attendees
- Open Coffee Bar: complimentary espresso to showcase various Indonesian coffee, used branded "Home of the
World's Finest Coffee" cup
- Coffee Cupping: Q graders and industry professionals get to taste the coffee from exhibitors
- Produce promotion video: interview with America's Specialty Coffee legend, Lead Roasters, Brand CEO, Caffe Managers and green coffee Buyers.
- Opening Ceremony; live traditional music & dance performance and Indonesian signature culinary
Everina Spring/Summer 2022 Collection
This collection is an award-winning line of artisan-made handbags that are sustainable and fair trade. Featuring 12 unique designs with 5 color palettes each, from neutral tones to bold prints, this collection embodies our commitment to craftsmanship and ethical practices.
Faire Wholesale
Faire Wholesale is a B2B platform that connects independent brands with retailers. It has over 100,000 brands and 700,000 independent retailers.
Everina begun its journey on Faire in 2021!
Everina begun its journey on Faire in 2021!
Magic Las Vegas 2022 & 2023
I showcased my expertise at the prestigious Magic Las Vegas, a world-renowned fashion trade show in America. As an exhibitor, i managed booth design, set up, and social media, leading to one of our handbags being selected by Magic magazine editors as an upcoming trend in the accessories category, solidifying Everina's positioning in the industry.
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