My Background
Personal Profile
I was born and raised in Jakarta, Indonesia. My grandfather and dad was small business owners, which sparked my passion for creativity and connection. Being an immigrant has made me who i am today. Going out of my comfort zone, doing the extra mile, being fearless and getting things done have made me reached many of my life's goals.
My professional path has taken me from internships at Hollywood Public Relations agencies to a Marketing Manager role at an International trade foreign government agency in Los Angeles, and ultimately to founding my own fashion accessories brand, EVERINA.
Now, as I embrace motherhood with the arrival of my sweet daughter in 2024, I'm excited to leverage the valuable skills I've gained during this time with the right company.
Work & Business
Experience
January 2017-present
EVERINA
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Manage 120+ wholesale accounts; big retailers and boutiques
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Develop business growth strategies
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Manage fashion trade shows
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Manage experiential marketing and pop-up events
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Lead influencer partnerships and social media promotions
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Manage brand marketing strategies; social media and digital
March 2011 - December 2016
INDONESIA TRADE PROMOTION CENTER LOS ANGELES
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Researched, executed and managed logistics of internal programs and events such as inter-division team outings, employee engagement gatherings and holiday parties
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Developed programs and events ideas to strengthen company culture and employee connection
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Coordinated logistics and facilitation for Federal Government team visit to U.S buyers warehouse and office, members of Congress visit to U.S businesses
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Coordinated logistics and facilitation for members of Congress and federal government team hotels and transportation while on visit in LA
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Coordinated logistics and facilitation for Presidential and Vice Presidential visit to California
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Developed event ideas, sourcing resources and project manage strategic marketing activations. Activations ranging from fashion show, industry workshop, cultural class, coffee tasting, and live music.
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Manage logistics (pavilion furniture, branding elements, events at booths) of key industry trade shows (Worlds of Coffee, Fancy Food Show-Specialty Food, World Tea Expo)
January 2010-March 2011
Karla Otto
Preface PR
Internship
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Research recent media coverage about our clients (designers)
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Write monthly report and data on clients media coverage & social media growth
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Assist Account Manager with sample pulling with celeb stylists
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Assist showroom appointments
Education
2010-2012
University of California
Los Angeles (UCLA)
Extension
Public Relations
Graduated 2012, Certificate
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This program is a strategic branding a public relations focused. Courses covers subjects such as brand management, PR writing, working with the media, crisis management and business ethics. The Writing for PR course is taught by former PRSA President, Joann Kileen, which is my mentor and i am still in touch with. Joann has inspired me tremendously and have instill wisdom in my professional and entrepreneurial journey.
2004-2006
Montgomery College
Rockville, Maryland
Broadcast Journalism
The Broadcast Journalism major covers media, video and film. It focused on media production for the arts or for interactive, commercial, industrial, or educational production. Write content for broadcast, social media, and Internet conferences and webinars to engage, inform, or entertain. Produce and edit segments and programs of various lengths for the media production industry, social media, and the Internet.