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My Background

Personal Profile

I was born and raised in Jakarta, Indonesia. My grandfather and dad was small business owners, which sparked my passion for creativity and connection. Being an immigrant has made me who i am today. Going out of my comfort zone, doing the extra mile, being fearless and getting things done have made me reached many of my life's goals.

 

My professional path has taken me from internships at Hollywood Public Relations agencies to a Marketing Manager role at an International trade foreign government agency in Los Angeles, and ultimately to founding my own fashion accessories brand, EVERINA.

 

Now, as I embrace motherhood with the arrival of my sweet daughter in 2024, I'm excited to leverage the valuable skills I've gained during this time with the right company.

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Education

2010-2012

University of California

Los Angeles (UCLA)

Extension

Public Relations

Graduated 2012, Certificate

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This program is a strategic branding a public relations focused. Courses covers subjects such as brand management, PR writing, working with the media, crisis management and business ethics. The Writing for PR course is taught by former PRSA President, Joann Kileen, which is my mentor and i am still in touch with. Joann has inspired me tremendously and have instill wisdom in my professional and entrepreneurial journey.

2004-2006

Montgomery College

Rockville, Maryland

Broadcast Journalism

 

The Broadcast Journalism major covers media, video and film. It focused on media production for the arts or for interactive, commercial, industrial, or educational production. Write content for broadcast, social media, and Internet conferences and webinars to engage, inform, or entertain. Produce and edit segments and programs of various lengths for the media production industry, social media, and the Internet.

Work & Business
Experience

January 2017-present

EVERINA

www.shopeverina.com

  • Manage 120+ wholesale accounts; big retailers and boutiques

  • Develop business growth strategies

  • Manage fashion trade shows

  • Manage experiential marketing and pop-up events

  • Lead influencer partnerships and social media promotions

  • Manage brand marketing strategies; social media and digital

March 2011 - December 2016

INDONESIA TRADE PROMOTION CENTER LOS ANGELES

www.itpcla.com

  • Cultivate and manage positive media relationships, collaborating across outlets to effectively secure exciting coverage about trade with Indonesia

  • Create and pitch innovative stories that will elevate made-in-Indonesia products

  • Attend trade shows connect with media from U.S publications specializing in each respected industry

  • After every trade show and major event, write press materials in AP style while meeting tight deadlines

  • Track and monitor media coverage of Indonesia’s trade with U.S, make necessary responds and press releases

  • Manage PR & experiential marketing events - such as media luncheon, gala, to fashion show

  • Manage PR outreach; local LA media and influencers

January 2010-March 2011

Karla Otto

Preface PR

Internship

 

  • Research recent media coverage about our clients (designers)

  • Write monthly report and data on clients media coverage & social media growth

  • Assist Account Manager with sample pulling with celeb stylists

  • Assist showroom appointments

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