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Events Management

A selection for my previous work leading commercial, government to non-profit events. These event activations were a part of key marketing strategy to increase awareness, sales and exposure.

Indonesia Pavilion: Specialty Coffee Association Show

A massive exposure for Indonesia at the most prominent specialty coffee trade show in America. Indonesia was the Portrait Country at the 2016 Specialty Coffee Expo in Atlanta and multiple activations was done throughout the 3 days of expo. This was such an honor and a pinnacle for Indonesia's specialty coffee awareness in America and among key industry professionals.

Events and activities are as follows:
- Lecture Series; Coffee plantation owners and farmers gave lectures on specific specialty coffee / cultivation subjects, samples of Indonesian coffee CPG products for attendees
- Open Coffee Bar: complimentary espresso to showcase various Indonesian coffee, used branded "Home of the
World's Finest Coffee" cup
- Coffee Cupping: Q graders and industry professionals get to taste the coffee from exhibitors
- Produce promotion video: interview with America's Specialty Coffee legend, Lead Roasters, Brand CEO, Caffe Managers and green coffee Buyers.
- Opening Ceremony; live traditional music & dance performance and Indonesian signature culinary

Explore Indonesia Festival

Explore Indonesia is a nation branding initiative to boost tourism and trade with Indonesia.

Presidential Visit

Indonesian President, Joko Widodo, visit to Sunnylands during the US-ASEAN Summit on February 15-16th. We set up activations across Palm Springs to promote Indonesia's CPG products such as cookies, chips, tea and coffee.

This series of activations was initiated by Indonesia Trade Promotion Center Los Angeles, a trade government agency, and supported by Indonesian Consulate in Los Angeles.

Furniture Shows: Las Vegas Market & Hawaii Hospitality Show

LVM

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Emelee Eugene Conroy

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Events Management

Emelee
Eugene
Conroy