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Events Management
A selection for my previous work as an Events Manager. I lead commercial, government to non-profit events & programs. These event activations were a part of key marketing strategy to increase awareness, sales and exposure.
Indonesia Pavilion: Specialty Coffee Association Show
A massive exposure for Indonesia at the most prominent specialty coffee trade show in America. Indonesia was the Portrait Country at the 2016 Specialty Coffee Expo in Atlanta and multiple activations was done throughout the 3 days of expo. This was such an honor and a pinnacle for Indonesia's specialty coffee awareness in America and among key industry professionals.
Events and activities are as follows:
- Lecture Series; Coffee plantation owners and farmers gave lectures on specific specialty coffee / cultivation subjects, samples of Indonesian coffee CPG products for attendees
- Open Coffee Bar: complimentary espresso to showcase various Indonesian coffee, used branded "Home of the
World's Finest Coffee" cup
- Coffee Cupping: Q graders and industry professionals get to taste the coffee from exhibitors
- Produce promotion video: interview with America's Specialty Coffee legend, Lead Roasters, Brand CEO, Caffe Managers and green coffee Buyers.
- Opening Ceremony; live traditional music & dance performance and Indonesian signature culinary
Events and activities are as follows:
- Lecture Series; Coffee plantation owners and farmers gave lectures on specific specialty coffee / cultivation subjects, samples of Indonesian coffee CPG products for attendees
- Open Coffee Bar: complimentary espresso to showcase various Indonesian coffee, used branded "Home of the
World's Finest Coffee" cup
- Coffee Cupping: Q graders and industry professionals get to taste the coffee from exhibitors
- Produce promotion video: interview with America's Specialty Coffee legend, Lead Roasters, Brand CEO, Caffe Managers and green coffee Buyers.
- Opening Ceremony; live traditional music & dance performance and Indonesian signature culinary
Presidential Visit
Indonesian President, Joko Widodo, visit to Sunnylands during the US-ASEAN Summit on February 15-16th. We set up activations across Palm Springs to promote Indonesia's CPG products such as cookies, chips, tea and coffee.
This series of activations was initiated by Indonesia Trade Promotion Center Los Angeles, a trade government agency, and supported by Indonesian Consulate in Los Angeles.
This series of activations was initiated by Indonesia Trade Promotion Center Los Angeles, a trade government agency, and supported by Indonesian Consulate in Los Angeles.
Aroma of Heaven
Coffee cupping and movie screening to promote Indonesia's magnificent specialty coffee. Showcased specialty single origin coffee such as Sumatra coffee, Java, Bali and Papua from Stumptown Coffee and Common Grounds coffee. Open coffee bar and Indonesian cuisine were served.
Furniture Shows: Las Vegas Market & Hawaii Hospitality Show
LVM
Explore Indonesia Festival
Explore Indonesia is a nation branding initiative to boost tourism and trade with Indonesia.
Explore Indonesia x West Elm
A series of promotional pop up events at West Elm store Downtown Los Angeles, showcasing Indonesia's CPG and fashion products as well as cultural performances such as balinese dance.
Supported by Indonesian Consulate Los Angeles
Sponsored by Indonesian Trade Promotion Center Los Angeles and Indonesian Women Alliance.
November 2018
Everina Pop Up
- showcasing Indonesia's sustainable and artisan made handbags
June 2019
Explore Indonesia
- talk show on mental health by a therapist
- wardrobe styling workshop by a fashion stylist
- Indonesian food cooking demo
- Balinese dance workshop
- fashion show
- pop up marketplace of coffee, plants, apparel and handbags
July 2021
Indonesian Women Alliance Pop Up
- Yoga
- fireside chat
- food truck
- Womenpreneurs pop up
Supported by Indonesian Consulate Los Angeles
Sponsored by Indonesian Trade Promotion Center Los Angeles and Indonesian Women Alliance.
November 2018
Everina Pop Up
- showcasing Indonesia's sustainable and artisan made handbags
June 2019
Explore Indonesia
- talk show on mental health by a therapist
- wardrobe styling workshop by a fashion stylist
- Indonesian food cooking demo
- Balinese dance workshop
- fashion show
- pop up marketplace of coffee, plants, apparel and handbags
July 2021
Indonesian Women Alliance Pop Up
- Yoga
- fireside chat
- food truck
- Womenpreneurs pop up
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