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Explore Indonesia x West Elm
Project type
Pop Up Events
Date
2018-2021
Location
Los Angeles, CA
ROI
- Over 200 attendees
- Media coverage by Happening in DTLA - Account Followers: over 250+ at that point, account reach: 15,000+, impression: 20,000+, Profile Visit: 588
- Over $5k in total sales
Role
- Initial Intro: came into the store, spoke with Store Manager and pitch the idea of collaborations to promote Indonesia trough consumer products and series of events while promoting West Elm.
- Director of Events: meetings with Indonesian Trade Promotion Center & Indonesian Women Alliance team, lead concept and strategy, lead marketing initiatives and lead curation of vendors.
A series of promotional pop up events at West Elm store Downtown Los Angeles, showcasing Indonesia's CPG and fashion products as well as cultural performances such as balinese dance.
Supported by Indonesian Consulate Los Angeles
Sponsored by Indonesian Trade Promotion Center Los Angeles and Indonesian Women Alliance.
November 2018
Everina Pop Up
- showcasing Indonesia's sustainable and artisan made handbags
June 2019
Explore Indonesia
- talk show on mental health by a therapist
- wardrobe styling workshop by a fashion stylist
- Indonesian food cooking demo
- Balinese dance workshop
- fashion show
- pop up marketplace of coffee, plants, apparel and handbags
July 2021
Indonesian Women Alliance Pop Up
- Yoga
- fireside chat
- food truck
- Womenpreneurs pop up
