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Everina Spring/Summer 2022 Collection
Project type
Product Design, Website, Social Media & Trade Show
Date
2022-2023
Location
Online, Los Angeles & New York
Role
Product Design - from trends and silhouette research, ideation, sketch.
Sourcing Manager - communication correspondence with supplier, approvals to International shipping
Photo Shoot - choosing models and studio, creative brief
Website - choosing the best template, images and intriguing captions
Social Media - manage team to create compelling strategy
B2B Marketplace - recruited to sell on FashionGo which leads to award nomination by Accessories Council, a leader in fashion accessories organization based in NYC
ROI
- Win the 2022 Accessories Council, Fashion Go Best of The Best Award!
- 55+ New retailers carry our bags across America, such as Miss Lola (1M IG followers), Ritz Carlton Santa Barbara and Steve Madden Savannah!
ROI
Increased sales for over 75% from 2022
This collection is an award-winning line of artisan-made handbags that are sustainable and fair trade. Featuring 12 unique designs with 5 color palettes each, from neutral tones to bold prints, this collection embodies our commitment to craftsmanship and ethical practices.
